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What is Email Personalization & How Can You Automate it?
Nothing accelerated the wave of digital transformation like the COVID-crises. It will be wrong if we do not credit the pandemic for pushing organizations to take a digital quantum leap at the organizational and industry levels. However, digitalization is easier said than done, with as low as 30% of total transformations meeting or exceeding the targets, as outlined by a BCG report.
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What is Email Personalization & How Can You Automate it?
Bringing digital-savvy leaders: Only 9% of interviewees felt that their company leadership possesses the skills or exhibited behaviors to lead the digital age, said a study by MIT Sloan. Any type of transformation – organizational, cultural, digital – is bound to fail without active participation from the leaders. Many times, the leaders are not familiar with digital technologies to lead digital transformation. In such cases, adding new digital-savvy leaders to the management team is the solution. Also, many organizations benefit from hiring leaders who are dedicated full-time to bring the change.
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What is Email Personalization & How Can You Automate it?
Get the right people onboard: Industry reports suggest that organizations that invest in training resources or recruiting new digital talent are more than three times likely to achieve transformation success. They can ensure that by following the two-step approach: engaging integrators and technology-innovation managers & redefining roles and responsibilities. Integrators are responsible for translating and introducing the latest digital processes and methodologies into the existing system. The technology-innovation managers have specialized technical skills and therefore are well-equipped to head the company’s digital innovations. On the other hand, redefining the roles and responsibilities of current employees is a must for the transformation goals to sync with the organizational goals.
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What is Email Personalization & How Can You Automate it?
Bend a bit, accept the change: Cultural and behavioral changes are necessary for successful digital transformation. Organizations that adopt modern ways of working, such as promoting an open work culture or introducing continuous learning and development policy, etc., have more chances of smoothly sailing through their digital change efforts. Also, empowering employees by letting them share opinions where they feel digitization will support business helps in the long run. It makes them more receptive and open towards change as they feel to be a part of the process.
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What is Email Personalization & How Can You Automate it?
Get the right people onboard: Industry reports suggest that organizations that invest in training resources or recruiting new digital talent are more than three times likely to achieve transformation success. They can ensure that by following the two-step approach: engaging integrators and technology-innovation managers & redefining roles and responsibilities. Integrators are responsible for translating and introducing the latest digital processes and methodologies into the existing system. The technology-innovation managers have specialized technical skills and therefore are well-equipped to head the company’s digital innovations. On the other hand, redefining the roles and responsibilities of current employees is a must for the transformation goals to sync with the organizational goals.
